The organisers of the international consumer show, the Ambiente Trade Fair, are urging young creative designers of home décor, accessories and contemporary designers to take advantage of the company’s talents programme to expose their creativity to the international market.
The company has also called on universities in Ghana and Africa not to let the designs created by students in their course of study to gather dust on their shelves.
Rather, officials ought to explore the creativity of such products by making them to become commercially viable products that can create enterprises for young people and their communities in a long time to come.
According to the Director of Living and Giving at Messe Frankfurt Exhibitions Limited, organisers of the annual Ambiente fair, Ms Yvonne Engelmann, the company’s talent platform provided opportunity for university graduates, young designers and entrepreneurs with very unique innovative products to benefit from special talent promotion programmes to gain sustained learning experience and market recognition.
She told the Daily Graphic in an interview recently that consumers within the global home décor and handicraft chain often preferred products that had footprint at global fairs since they could trust the quality and market traceability.
That, she said, often informed their decision making on commercial supplies, since “buyers sometimes look for original product ideas sometimes from relatively unknown designers,” Ms Engelmann stated.
“At Ambiente, we are looking more at sustainability of brands, hence the extension of our social responsibility to young people with very creative ideas and products to enable them find their foothold within the global consumer market,” Ms Engelmann said.
The 2020 edition of the fair, which was held in February, has run for more than seven decades and had a high number of about 108,000 visitors, as well as over 4,635 exhibitors from 92 countries.
Some 36 young creative designers from Brazil, Germany, Britain, Japan, the Czech Republic and India displayed products ranging from handmade bicycle, garden chairs and home furniture made from bamboo products, contemporary ceramics products.